Smart digital for Businesses
This week on the #WORLDCHANGERS series, we speak to Andrea, a King’s College student who launched a new innovative platform, The Crazy Fork, where teenagers and grandparents can meet cooking online and create lasting memories, with the aim to keep company to the eldest and do something good for the community.
Location: London
Current job: Kings College student
My favourite movie: Mamma mia
My comfort food: Pasta with tomato sauce
I am a 17-year-old studying at Kings College School Wimbledon. I was born and raised in Milan, and we moved to London when I was 11 years old. Since I was a kid I have always loved watching my mom cook, and with time I began helping her as I was able to learn more about cooking
Crazy Fork is an idea that births from my love for cooking good food and the memories that stem from it with my grandparents before COVID and the wish to have a social impact on the community. I noticed lockdown has hit my grandparents and many like them especially hard, and whilst I was looking for a way to make them smile again during the lonely period, it struck me that the best way to keep them company was talking to them about their recipes and cooking with them online.
It took us a few months to develop the initial raw idea into a finished website, yet Crazy Fork is always a work in progress as we look to improve and reach more and more people. Lately, I have started a TikTok account to promote the website and its recipes. There have been many challenges throughout the process, and for me, the biggest challenge was trying to put constant work in the website alongside school and extra-curricular commitments.
Crazy Fork is no ordinary cooking website. At Crazy Fork, we encourage people to call their relatives who may be feeling lonely during these lockdowns and share some recipes you find on our website or ask them to share with you their traditional family recipes and cook together through a zoom or facetime call. This would allow you to keep them company as it gives an opportunity to talk to and see your relatives. And of course, we would love to receive the recipes you cooked together!
I think that the teenagers were more responsive especially on our TikTok platform as many showed they were keen to call up their grandparents and spend some time cooking with them.
Sadly, I noticed that there are not many platforms around that actually encouraged reaching out to lonely people during this tough period. That is why I came up with Crazy Fork, as for what better way is there to spend some time together than cooking!
I believe that for my generation it has been an advantage as it allows us to be more interconnected, and despite the negatives of social media, it has been seen recently that it can be used effectively to spread awareness on important matters. Additionally, there is a point to be made that the digital world disincentives personal interactions; however during this crisis, the importance of connectivity has really been key for the wellbeing of many people.
I am planning to run a fundraiser in the next months in order to raise some money to publish a book in order to give the profits to charities for the elderly. The book will be made with recipes that were sent to us by our users. Check our platforms for more updates on the book!
I love to travel with my family and I think it really gives me the opportunity to escape both physically and mentally from the stresses of school and examinations. When I am home, I love watching Juventus play and hanging out with my friends which is always a great way to recharge from a tiring full week.
When I was young I had always dreamed to maybe open up a restaurant sometime, as well as becoming a football manager!
You can follow The Crazy Fork on Tik Tok
We love to interview #WORLDCHANGERS and listen about their challenges and their achievements. We can help you analyze your Google Analytics data to understand where your visits come from, who are your users and which are the most visited pages, providing bespoke reports on a specific period. After this deep analysis, we can support you to optimize your Brand Strategy to reach your business goals.