How to watch videos and raise funds for your charity

from UK Fundraising

Article by Howard Lake, published 10 April, 2017,

If we are destined to be glued to our devices, why not convert some of our digital time into something good and charitable?

At Wegiveit we give people a reason to watch videos – to do good and raise funds for charity.

How it works

Register on our site (, choose your favourite charity and then watch a video. Just viewing a sponsor’s advert will release a cash donation.

The charity receives the donation, the sponsor promote the brand, the user just watches!

And there is no charge to charities to benefit.


Share the idea

And by adding a sharing function, users get to tell their network how and why they raised funds for their cause – at no cost to themselves.

Our journey to create a disruptive video platform in the charity Sector has only just begun, but we have already delivered great results, having proudly partnered with 18 charities and close to 50 sponsors.

We are actively working on a #mycharity campaign, designed to engage more users and encourage them to support causes that mean something to them.

Of course, the Wegiveit platform allows charities to tell their story and keep donors interested with quality video content.

Get started today

As a charity, it’s easy to become part of the platform. Contact us and we will set you up with your charity presence on the site and help you drive traffic and donations.


Contact Sara Mirone Marketing Director at Wegiveit.



About Howard Lake

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.