WeGiveIt Favourite Campaigns 2018 - We Give Digital Services

As the end of the year is approaching, here at WeGiveIt we have done our shortlist of our favourite ‘good campaigns’, the ones we found more innovative, creative or disruptive.

Some campaigns are done by charities, some by businesses that want to change the world by giving back. It was a difficult choice as nowadays so many brands are ‘doing good’ and so many charities are making incredible campaigns but… here are WeGiveIt top favourites’:

Selfish mother, the ultimate mums’ ‘blogizine’, and soon grown into a successful online store The Fmlystore started in 2014 with their #GoodTees innovative campaign. Every time you buy an adult or child’s #GoodTees design, they donate £5 to their chosen charities.This December 2018 Selfish mother celebrated £1M funds raised in favour of various charities such as Mothers2Mothers, Kids, Women For Women International and many more! The Christmas Collection of LOVE, PEACE, HOPE & JOY jumpers is in partnership with Save The Children. 50 % off each Christmas jumper sold goes to help children in the uk and abroad.

The popular video game Overwatch with 35 million users in the world, partnered up with Breast Cancer Research. For their campaign in 2018, every time the users purchased Pink Mercy’s pink skin, 100 % of the proceeds from the purchases went to Breast Cancer Research Foundation. Overwatch creative campaign raised an impressive $12.7 million for breast cancer research in just two weeks.

Harrison’s Fund, a WeGiveIt’s partner charity, that fights Duchenne Muscular Dystrophy decided to go for a disruptive campaign after finding out that over half a billion pounds is wasted every year on unused gym memberships! Google searches for gyms spike every year in January, and membership purchases soar. Fast forward a few weeks and all those good intentions die. So Harrison’s Fund created the Gym Excuses campaign to get attention on this unused gym membership issue and appealed to people to put that money to good use.

Lacoste, the famous sportswear company, known for the ‘Crocodile‘ logo, decided to leave the logo iconic spot to 10 threatened animal species on a series of limited-edition polo shirts to support in the fight for wildlife conservation worldwide.

The limited edition Lacoste x Save Our Species polo shirts were launched during the Paris Fashion Week on 1 March 2018 and sold out immediately.

Specsavers was founded at a time when high prices for optical care and limited choice were the norm and has revolutionized the industry with their innovative concept of affordable eyecare for everyone. Always innovative also in the way to give back, they have launched this year a competition to choose the Spectacle Wearer of the Year, raising £105.000 for Kidscape Charity.

Luxury brand and models can together be ‘world changer’? It is exactly what happened when TAG Heuer together with the model Cara Delevigne put for an auction the original visual of the “#Don’t Crack Under Pressure” campaign, shot by photographer David Yarrow. £120,000 were raised from the auctioning and all proceeds will be donated to the Cara Delevigne Foundation, which works to empower young women around the world.

Last, but not least Porsche, the prestigious car company, who established the Ferry Porsche Foundation to support projects in connection with education and social issues, as well as play an active role in youth development. this year got £2.4m in less than ten minutes auctioning and selling a Porsche’s bespoke 911 gold, all for the Ferry Porsche Foundation.

Category: Blog