Hospitality & Real Estate | Website & Marketing

The Client

Cabbiavoli is a charming estate in Tuscany, offering a variety of luxury accommodation from the villa to the elegant farmhouses apartments for an unforgettable Italian holiday.

The Brief

Cabbivoli owners approached WGDS for a website makeover (timeline 4 weeks✅). They wanted a more modern look and a better user experience, together with a clear message about the estate.

The Project

We worked to find a design that represented the beauty of the place, choose the best pictures between hundreds and hundreds of images to give the user an immediate taste of this dream place, and build an efficient and easy user experience. We revised and optimised the content to express at the best all the facilities that the place can offer together with the optimisation for SEO purposes.

• Business Analysis – target clients revision for Villa- target clients revision for Farmhouses rates revision for 2022
• Logo consultation for revision
• Competitor analysis
• Keyword search
• SEO
• UX optimisation
• Content Optimisation
• New Website Design& Development

Project’s Goals & Deliverables

At the end of the project, WGSD team delivered:

• A new website with a coherent image and better UX – Cabbiavoli Castle
• Enforce brand awareness
• SEO – keywords – content optimisation

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