Prosecco caffe’ Brand Positioning | Marketing Strategy

Prosecco caffe’ -The best glass of Prosecco in London

Want to live an authentic Italian experience tasting a good glass of Prosecco or just a coffee? Come find us at #Westfield London Stratford!

The Brief

Prosecco caffe’ approached WGDS to develop a marketing strategy, helping them to grow. We worked together on positioning the Brand, readjusting the Marketing strategy, constantly working on Social Media and data analysis, and meeting with Westfield’s team. Prosecco caffe’ is present at Westfield Stratford and aims to expand its clients by attracting people who love good wine and good food. They want to open other shops in the next twelve months.

The Project

The project had a phase 1, now concluded, and a phase 2 still ongoing.

Phase 1 – Brand analysis

• Brand Analysis
• Market and target client analysis
• Competitor’s analysis
• Data analysis
• Insight analysis
• Brand identity

Phase 2 -Marketing Strategy

Following the First phase, we continue working on the Marketing Strategy for Proseccocaffe to gain more followers, build brand awareness and expand their lead database, bringing people from online to the store and vice-versa.

Project’s Goals & Deliverables

Phase 1 & Phase 2 of the project, WGSD team delivered:

• Brand Analysis
• Brand repositioning
• Marketing strategy  
• Content pillars
• Media Insights reports

Talk to WGDS about your project, and book your 30 mins free discovery call.

akub restaurant | Brand website

The Client

akub restaurant is a Palestinian restaurant celebrating the rich diversity of ingredients and culinary traditions from the region, while working with locally sourced British ingredients.

The Brief

akub restaurant approached WGDS to create a new website with a unique identity to clearly show their cuisine’s uniqueness (timeline four weeks✅).

The Project

We had an initial brief to understand the restaurant’s concept and offer. We build a website that is easy to read and informative; the fresh look and the easy navigation offer the users a window to understand the restaurant’s soul.

• Keyword search
• SEO
• UX optimisation
• Content Optimisation
• New Website Design & Development

Project’s Goals & Deliverables

At the end of the project, WGSD team delivered:

• A new website with a coherent image and better UX -https://www.akub-restaurant.com/
• SEO – keywords research
• Content optimisation
• Google Business

Talk to WGDS about your project, and book your 30 mins free discovery call with the founders, Sara and Roberta

Personal Training & Mentoring | Start-Up Brand Positioning

The Client

RF Fitness– Robbie Fotheringham fitness is a personal training & mentoring for adults and kids. Thanks to their tailored program and holist approach they help people to build their confidence and improve their lifestyle.

The Brief

RF Fitness approached WGDS to create a new identity, helping them with the Branding, and creating a window website to show clearly all the services they offer.

The Project

We had an initial brief to understand well the kind of services RF Fitness is specialized in and who are the target clients. Then, we helped them to develop the logo on their concept. We built a website easy to read and simple, we revised and optimised the content to express at the best all the sports skills they can offer.

• Business Analysis
• Refine the services and add new ones
• Refine the target clients- adults and children
• Logo consultation for revision
• Competitor’s analysis
• Keyword search
• New Website Design & Development

Project’s Goals & Deliverables

At the end of the project, WGSD team delivered:

• Brand Identity Creation
• A new website with a coherent image and better UX – Anghelos Wealth Management
• SEO – keywords research– content optimisation

Talk to WGDS about your project, book your 30 mins free discovery call.

Zaino Food Italian Importer | Brand Repositioning | Web Development | Marketing Strategy

Zaino Food -The Authentic Italian Food Importer

Supplying restaurants and food-retails with the best Italian quality food.

The Brief

Zaino Food approached WGDS to develop a new platform with the possibility for the client to send orders online. At the same time, we worked together on the repositioning of the Brand, readjusting the Marketing strategy constantly working on SEO, Social Media and data analysis. Zaino Food UK works with many restaurants and pizzerias in London and South England and aims to expand its range of clients by attracting new food-related businesses.

The Project

The project had a phase 1, now concluded, and a phase 2 still ongoing.

Phase 1 – Brand analysis- New Platform Development

• Brand Analysis
• Market and target client analysis
• Competitor’s analysis
• New Platform Design & Development

Digital analysis and strategy – Website Design and Development

Following the Brand Analysis on both markets, as Zaino Food has a strong presence in Italy as well, we built a new website/e-commerce with the functionality to allow the clients to fill a basket and send an order:

• Build a modern Digital Brand Identity
• Design a new Website to match the new brand guidelines
• Pictures Selection and Content optimisation
• Develop a new Website with an efficient way to order online
• SEO – finding the right keywords

Project’s Goals & Deliverables

Phase 1 of the project, WGSD team delivered:

• A new platform https://www.zainofood.co.uk/
• Marketing communications consistency 
• Digital marketing guide report
• Digital roadmap report

Phase 2 – Marketing Strategy & SEO Optimisation

• SEO optimisation
• Keywords search and optimisation
• Monthly Google Analytics data report
• Monthly Positioning data report – SEO
• Social Media Strategy
• Blog – please read some of the last posts

Talk to WGDS about your project, and book your 30 mins free discovery call.

Read some Zaino posts blog about who founded Zaino Food, how to have the best Pizza, and their incredible Zaino Gourmet ready meals!

Wealth Management | Start-Up Brand Positioning

The Client

AWM – Anghelos Wealth Management is a finance start-up based in London. Their core business is looking after families worldwide in planning their wealth through generations, thanks to tailored investment portfolios to match their unique requirements.

The Brief

AWM  approached WGDS to create AWM identity, helping them with the Brand name, and creating a window website to show clearly all the services they offer (timeline 6 weeks✅).

The Project

We had an initial brief to understand well the kind of services AWM is specialized in and who are the target clients. Then, we helped them to develop the logo on their concept. We build a website easy to read and very informative, We revised and optimised the content to express at the best all the financial expertise they can offer.

• Business Analysis & refine the ser– target clients and market
• Logo consultation for revision
• Competitor’s analysis
• Keyword search
• SEO
• UX optimisation
• Content Optimisation
• New Website Design & Development

Project’s Goals & Deliverables

At the end of the project, WGSD team delivered:

• Brand Identity Creation
• A new website with a coherent image and better UX – Anghelos Wealth Management
• SEO – keywords research– content optimisation

Talk to WGDS about your project, book your 30 mins free discovery call.

Hospitality & Real Estate | Website & Marketing

The Client

Cabbiavoli is a charming estate in Tuscany, offering a variety of luxury accommodation from the villa to the elegant farmhouses apartments for an unforgettable Italian holiday.

The Brief

Cabbivoli owners approached WGDS for a website makeover (timeline 4 weeks✅). They wanted a more modern look and a better user experience, together with a clear message about the estate.

The Project

We worked to find a design that represented the beauty of the place, choose the best pictures between hundreds and hundreds of images to give the user an immediate taste of this dream place, and build an efficient and easy user experience. We revised and optimised the content to express at the best all the facilities that the place can offer together with the optimisation for SEO purposes.

• Business Analysis – target clients revision for Villa- target clients revision for Farmhouses rates revision for 2022
• Logo consultation for revision
• Competitor analysis
• Keyword search
• SEO
• UX optimisation
• Content Optimisation
• New Website Design& Development

Project’s Goals & Deliverables

At the end of the project, WGSD team delivered:

• A new website with a coherent image and better UX – Cabbiavoli Castle
• Enforce brand awareness
• SEO – keywords – content optimisation

Talk to WGDS about your project, and book your 30 mins free discovery call.

Food Catering | Brand Repositioning | Web & Marketing Strategy

The Client

Sissi Fabulous Food is a boutique luxury catering company, organising elegant parties for over 15 years. Sissi uniqueness is to offer Global cuisine with a central European flair, suitable for any occasion.

The Brief

Sissi approached WGDS to update Sissi’s Brand identity, reposition the Brand, readjust the Digital Marketing strategy, renew its image. They wanted a new look to expand their range of clients attracting a younger audience and a new website that would reflect a modern image, and be easy to use for clients.

The Project

We divided the project into two parts working in parallel.

Brand analysis and strategy

• Business Analysis & refine the services list analysing the profitability
• Refining new goals
• Market and target client analysis
• Competitor’s analysis
• Establishing Unique Selling Point

Digital analysis and strategy – audit, website design and development

Following the Brand Analysis and the Digital Audit, we built a new website with better functionality (user experience) to achieve the brand goals:

• Build a modern Digital Brand Identity
• Logo make-up
• Design a new website to match the new brand guidelines
• Develop a new website with an efficient Form for the user
• SEO – finding the right keywords
• SEO -content optimisation

Project’s Goals & Deliverables

At the end of the project, WGSD team delivered:

• A new website with a coherent image and better UX – Sissi Fabulous Food
• Establish Sissi as flexible luxury London catering services
• Enforce brand awareness
• Enforce the relationship with existing clients
• Expand the client network via digital (younger audience) – Sissi Shop
• Marketing communications consistency 
• Digital marketing guide report
• Digital roadmap report

Talk to WGDS about your project, book your 30 mins free discovery call.