Il Circolo London – Italian Cultural Association | Re-Branding | Logo & Platform Design and Development | Marketing Strategy

The Client

Il Circolo London is a non-profit organisation that promotes cultural events to fund worthy cultural activities and deserving students’ projects.

The Brief

Il Circolo – Italian Cultural Association approached WGDS to develop a new image representing its values and mission and a new website with new functionality.

The Project

The new platform allows buying memberships and book tickets for events. We worked together on repositioning the Brand, not only building a new logo and website but also readjusting the Marketing strategy and constantly working on SEO, Social Media and data analysis. Il Circolo London aims to expand its community of members and reach more people for the events.

The project has been divided into two phases, phase 2 is still ongoing.

Phase 1 – Re-branding- New Logo and new Platform Development

• Brand Analysis
• Market and Target Client Analysis
• Competitor’s Analysis
• New Logo
• New Platform Design & Development

Digital Brand analysis and Marketing strategy – Website Design and Development

Following the Brand Analysis, we built a new website/e-commerce with the functionality to allow people to become members and book events.

• Build a Modern Digital Brand Identity
• Design a New Logo
• Design and Develop a New Platform
• Online System for Buying Membership
• Online System for Booking Events
• Optimisation UX
• SEO – Strategy and Keywords

Project’s Goals & Deliverables

On Phase 1 of the project, WGSD team delivered

• New Logo
• New Website
• E-commerce for Membership
• Online Events Booking
• User-Friendly and Efficient Admin Panel
• Marketing communications consistency 

Phase 2 – Marketing Strategy & SEO Optimisation

• Monthly SEO Optimisation
• Keywords Search and Optimisation
• Social Media Strategy
• Blog – Upload and SEO Optimisation
• Match Point Literature Competition Campaign Strategy
• Newsletter Creation and Management

Talk to WGDS about your project, and book your 30-minute free discovery call.