Prosecco caffe’ Brand Positioning | Marketing Strategy

Prosecco caffe’ -The best glass of Prosecco in London

Want to live an authentic Italian experience tasting a good glass of Prosecco or just a coffee? Come find us at #Westfield London Stratford!

The Brief

Prosecco caffe’ approached WGDS to develop a marketing strategy, helping them to grow. We worked together on positioning the Brand, readjusting the Marketing strategy, constantly working on Social Media and data analysis, and meeting with Westfield’s team. Prosecco caffe’ is present at Westfield Stratford and aims to expand its clients by attracting people who love good wine and good food. They want to open other shops in the next twelve months.

The Project

The project had a phase 1, now concluded, and a phase 2 still ongoing.

Phase 1Brand analysis

  • Brand Analysis
  • Market and target client analysis
  • Competitor’s analysis
  • Data analysis
  • Insight analysis
  • Brand identity

Phase 2 -Marketing Strategy

Following the First phase, we continue working on the Marketing Strategy for Proseccocaffe to gain more followers, build brand awareness and expand their lead database, bringing people from online to the store and vice-versa.

Project’s Goals & Deliverables

Phase 1 & Phase 2 of the project, WGSD team delivered:

  • Brand Analysis
  • Brand repositioning
  • Marketing strategy  
  • Content pillars
  • Media Insights reports
Prosecco Caffe'
Coffee’ and cheesecake at Prosecco Caffe’

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