The Brief

By providing wellness services, WorkSpa helps companies improve productivity, work satisfaction, and employee wellbeing with a holistic approach. They approached WGDS to develop a new marketing strategy for the repositioning of the Brand. We collaborated on business analysis services and how to best represent the company across all digital channels.

The Project

Phases 1, 2, and 3 of the project were ongoing.

Phase 1 – Brand analysis, Competitor analysis, Brand Identity

• Brand Analysis
• Market and target client analysis
• Competitor’s analysis
• Brand Tagline and tone of voice
• Services analysis, profit services valuation and optimisation
• Digital Marketing Brand Audit
  

Brand analysis and strategy

Following the Brand Analysis, we have:

• Build a new professional Brand Identity
• Re-design the website with some new pages to follow the new brand guidelines and new services
• Picture selection with SEO optimisation
• SEO – finding the right keywords and content optimisation

Project’s Goals & Deliverables

Phase 1 of the project, WGSD team delivered:

• Create a strong Brand identity
• Optimise services
• Marketing and economic goals set up
• Establish the best sellers
• SEO & User Experience Optimisation

Phase 2 – Marketing Strategy

Building a Marketing Strategy to help the sales grow and develop brand awareness.

•Marketing Plan & Budget
• SEO Strategy – keywords’ search & optimisation
• SEO optimisation – content & pictures
•Content strategy document: Instagram content pillars to be aligned with the brand identity and content topics that will engage the target audience.• SEO optimisation
• Google My Business Creation & Optimisation (Geo localisation)
• PPC Campaign /Google Ads Campaign (PPC)* Build, Launch and Management
• Blog – strategy/ uploading & SEO optimisation
• LinkedIn Strategy and Management
• Monthly review and adjustment of the Marketing strategy

Phase 3 – SEO Maintenance & Optimisation

• SEO optimisation
• Keywords’ search and optimisation
• Blog Posts Optimisation
• Link Building – High Domain Authority Link when needed
• Google Analytics
  • visits, behaviour, acquisition data
  • data analysis
  • optimisation funnel
• Tremestral report about SEO – Brand website ranking/keywords positioning/ suggestion
  Tremestral reports with google analytics data and new suggestions

Talk to WGDS about your marketing goals, and book your 30 mins free discovery call.

Read some WorkSpa posts blog about how to improve the wellbeing in your company!