Personal Training & Mentoring | Start-Up Brand Positioning

The Client

RF Fitness– Robbie Fotheringham fitness is a personal training & mentoring for adults and kids. Thanks to their tailored program and holist approach they help people to build their confidence and improve their lifestyle.

The Brief

RF Fitness approached WGDS to create a new identity, helping them with the Branding, and creating a window website to show clearly all the services they offer.

The Project

We had an initial brief to understand well the kind of services RF Fitness is specialized in and who are the target clients. Then, we helped them to develop the logo on their concept. We built a website easy to read and simple, we revised and optimised the content to express at the best all the sports skills they can offer.

  • Business Analysis
  • Refine the services and add new ones
  • Refine the target clients- adults and children
  • Logo consultation for revision
  • Competitor’s analysis
  • Keyword search
  • New Website Design & Development

Project’s Goals & Deliverables

At the end of the project, WGSD team delivered:

  • Brand Identity Creation
  • A new website with a coherent image and better UX – Robbie Fotheringham Fitness
  • SEO – keywords research– content optimisation
#YOURFITNESSPRO Robbie Fotheringham
Robbie Fotheringham_RF Bespoke Fitness

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